Privacy policy

We respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how lifypet.com (“we”, “our”, or “the Site”) collects, uses, and safeguards your data when you visit our website or make a purchase. By using our website or services, you agree to the terms outlined in this policy.

Information We Collect
We collect certain personal information when you interact with our website, such as:
  -Your name, email address, billing and shipping address, and phone number
  -Payment details, order information, and your account data (if you create one)
  -Technical and usage data, including IP address, browser type, device information, and browsing behaviour collected through cookies, pixels, and analytics tools
This information helps us fulfil your orders, provide customer support, and improve your shopping experience.

How We Use Your Information
We use your personal data to:
  -Process and deliver your orders
  -Communicate with you about your purchase, account, or support requests
  -Improve our website, products, and customer experience
  -Detect and prevent fraud or unauthorised transactions
  -Comply with our legal, tax, and accounting obligations
  -Deliver personalised advertising and measure marketing performance
We will never sell or rent your personal data to anyone.

Legal Basis for Processing
We process your personal data only when there is a lawful reason, such as:
  -To fulfil a contract (processing orders, payments, deliveries)
  -To comply with legal obligations
  -To pursue legitimate business interests, such as improving services or showing relevant ads
  -With your consent, such as when you agree to marketing emails or cookie tracking
You can withdraw your consent for marketing or cookies at any time.

Data Retention
We retain your personal data only for as long as necessary to:
  -Complete your orders
  -Provide customer service
  -Meet legal and tax obligations
After this period, your data will be securely deleted or anonymised.

Sharing Your Information
We share limited data only with trusted third parties who help us run our business, such as:
  -Shopify, which powers our online store
  -Payment providers
  -Delivery services to ship your orders
  -Analytics and marketing platforms
These partners may collect or receive data about your activity to help us measure ad performance and deliver relevant content. All partners process your data securely and in compliance with UK and EU data protection laws.

Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitors. You can manage or disable cookies through your browser settings.

Your Rights
Under UK data protection law, you have the right to:
  -Access the personal information we hold about you
  -Request correction of inaccurate or outdated data
  -Request deletion of your personal data
  -Object to certain processing (such as direct marketing)
  -Withdraw consent for cookies or marketing communications at any time
To exercise any of these rights, contact us at info@lifypet.com . We’ll respond within 30 days.

Data Security
We use industry-standard security measures, including encryption and secure servers, to protect your personal data. All payment transactions are processed securely by trusted partners, we never store your full payment card details.

International Data Transfers
Some of our service providers (including Shopify and Google) may store or process your data outside the UK.
When this happens, we ensure your information is protected under appropriate safeguards approved by UK data protection law.

Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons.

Contact Information
If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:
Email: info@lifypet.com
Phone: +447400754975
Address: 128 City Road, London, United Kingdom